User Experience
People are demanding more from digital experiences, partly due to the intense competition of businesses fighting over global markets — and partly due to users becoming more savvy, digitally reliant, and having high expectations.
A great user experience gives your company a competitive advantage, adding meaningful value to your business growth strategy — directly influencing customer satisfaction, brand perception, and, ultimately, the bottom line.
Driving customer traffic is one thing, but excellent UX retains them. Understanding user behaviour enables us to make informed decisions that enhance UX and drive growth.
Our expert UX design team can help fill the experience gap with a tailored and holistic UX strategy to overcome user and business challenges and form actions for innovation and growth.
EXPLORING EXPERIENCES
We start by understanding users and the context of use. — Who are the current & intended users? — What is the context of use? — What experiences are users having now? — What are the gaps and opportunities?
We Listen & Observe: — Expert Review/Heuristics — Usability Testing — Contextual Interviews — Competitor Benchmarking
We Discover Needs: — Experience Mapping — User Personas — Strategy Workshops — Accessibility
DESIGNING EXPERIENCES
Once we know the users, we ideate and iterate on our designs. — How might we solve this problem? — How can we learn from other experiences? — What’s the best solution to take forward?
Ideation & Design — Information Architecture — User Flow Diagrams — Service Design — Wireframing & Prototyping — User Interface Design — Co-Creation Workshops — Prototype Testing
DEPLOYING EXPERIENCES
When confident in our approach, we release, monitor and improve. — Is the solution easy and satisfying to use? — Does the design meet business goals? — Is our solution delivering improvements? — How can we adapt and refine the experience?
Implementation and Validation — Development — Usability testing — Quality Assurance
Post-Launch & Monitoring — Design Systems and Guidelines — Digital Analytics — A/B Testing — UX Support