Explainer Videos – A new blog for the HMA

Having marked 100 days since lockdown this week, we’ve been working with the Hotel Marketing Association on how best to communicate the ‘new-normal’ to hotel customers. With conversion rates up by 144% from an explainer video, and 1200% more shares received Vs the traditional text and image formats, videos are a great medium for communicating a message / information quickly, simply and effectively.  In turn this will increase retention rates while clarifying your brand’s message and opportunity.

Read more on how to create a highly engaging, effective and cost efficient video: https://hotelmarketingassociation.com/blog/are-explainer-videos-ideal-for-post-lockdown-communications-by-law-creative/

LAW is a Drum recommended agency offering Smart Thinking for strategy, creative, technology, data, and content services. For more information please contact brett.sammels@lawcreative.co.uk or keith.sammels@lawcreative.co.uk.