Brand Identity

Making your brand identity stand out. (We’re better by design)

Building better brands

Think about your favourite brand. There is a relationship. A sense of trust. You can mentally visualise their core colours, logo and tone of voice. That’s what great brand building does – and what, at LAW Creative, we do better than anyone else.

What we do: create strong, unique brand identities through compelling copy and better brand design. From logo to strapline, vision to values, we’ll work with you at every step. Creating a brand that has your DNA running through every element. Helping you create a powerful impression in an ever more crowded marketplace.

First impressions count

Human beings make decisions instantly. That’s why you have to do all you can to make yourself noticed – and relevant. In today’s consumer savvy culture, the facts speak for themselves…

• When viewing a website, it takes users less than two-tenths of a second to form a first impression. And only 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. (Missouri University of Science and Technology)
• 38% of people stop engaging with a website if they consider the content/layout to be unattractive. (Adobe)

It’s all planned for your brand

Whether you are an established large multinational business, or a start-up going through early investment stages, we have the skills and experience to support all your brand identity needs. We work closely with you to understand your business and your target audience, and only invest time in developing creative concepts that truly reflect, enhance and grow your brand positioning.

Creativity always forms a key part of our strategic approach, and we’ll always recommend brand design work starts by looking at your overall brand identity (colours, typography, imagery style, tone of voice). We’ll also advocate the importance of your very own unique brand book, which will serve as a key guide going forwards and can then be consistently applied across all brand material.

If there is no consistency in a relationship, it’s easy to lose trust. It’s the same with the brands we interact with. To find out more about our strategic framework and visual design capabilities, take a look here…

• Strategic Planning
• Brand Engineering
• Brand Positioning
• Visual Design